Instagram has become one of the hottest new social networks in recent times. The majority of activities in Instagram involve photographs although the social network supports video as well. You can make great use of this social network for your marketing needs. However, if you want your social media marketing activities to bring you the best results, your Instagram posts must be perfect.
The Image Should Be Visually Stimulating
The human brain is capable of processing visual information 60,000 times faster than words and that too more effectively. As a result, people are more likely to remember you marketing message if you manage to present the information attractively in a visual manner. Make sure that the images are capable of stimulating more interest through its visuals.
The Quality of the Photo Should Be High
If you post photos that are blurred or unnecessarily pixelated, the only thing you will end up with is a smaller follower count. Instead, the quality of the photos should be as high as possible. People visit and use Instagram to look at photos that are amazing, crisp and of a high quality. Instagram recommends that the size of the photos should be 640 pixels both ways. Be that as it may, it will be better if you make the photos twice that of the recommended size at least. An image with a size of 1280 pixels both ways can look crispier on Instagram.
The Perfect Lighting
You do not have to make sure that there are shadows and other effects to add drama to the photograph. The lighting is more important. Your product should be perfectly positioned under the spotlight. This allows your product to be displayed perfectly in the post.
Add an Enticing Caption or Description
The description or caption you provide with the photograph can be quite important in attracting followers on Instagram. Do not forget to use words that can draw people in to your post and make them follow you. Words such as ‘free’, ‘you’ and ‘instantly’ can work incredibly well in these situations.
Calls to Action
You may think that the photograph is enough to make the people undertake the action you want them to. However, that is not true. You have to include a call to action. This increases the chances of the visitors on Instagram to follow you or take the action that you wanted them to. Of course, the calls to action should be simple enough so that people can do the action easily.
Hashtags are Necessary
Instagram is famous for its use of hashtags. Therefore, you must add a few of them to your post. Hashtags make it easier for people to discover the post and also for your post to become viral. Of course, it goes without saying but the hashtags should be completely relevant to the post. Do not use too many of them or else your post might be considered to be spam.
Instagram can be a powerful social marketing tool. All you need to know is how to use it properly.