Do you want to write content that will help you rank higher in Google? In order to keep the reader interested in the content and thereby, rank higher in Google, you need to make the text appealing. It should be written in such a way that the words that you want to be found out by the viewers have a prominent place. Here are some tips that will help you write content that will rank higher in SEO.
Optimize for Robots but Write for Humans
Nobody prefers reading a content that has been optimized for the purpose of SEO, not even the search engines. As a matter of fact, Google prefers content that is natural, more than the obvious SEO stuff. Furthermore, there is no point in ranking high if your content does not have that what is required of it. This is the reason while writing you need to concentrate on the human readers, but also help the robots find out the content.
Forget about the Density of Keywords
This is one of the most tenacious myths of SEO. However, still now there has been nothing that will indicate that Google favors some specific density over other. You just need to make sure that you are using relevant keywords in the content. Also, make it a point to use them naturally. Stuffing keywords in places where they are not required will only do more harm to the content.
Make Use of Related Keywords
Search engines like Google make use of Latent Semantic Indexing (LSI) to match up the search result with the intention of the person who is performing the search. If you use related keywords, synonyms, and grammatical variations then it becomes more convenient to make the content more relevant without even cramming the actual keyword.
Write Long and High-Quality Content
It has been seen that web page with in-depth and long content has received more links and shares than the short content. You should aim for a content that delves deep into the subject and provides the reader with a real insight into it. However, you need to make sure that do not write lengthy content only for the sake of the search engines. You should do it with the intention of sharing the knowledge with the viewers.
Make Use of Long Tail
One of the issues with long keywords is that it becomes very difficult to rank them because of excessive competition. In most of the cases the related searches become much easier to rank for. Long tail phrases are known to have small search volumes but the traffic quality will always be higher. This is because the viewers feel more motivated and are more likely to convert.
Get the Content Shared
When you share your content, it helps you to get traffic and links. This makes the content more popular in Google. You should make it a point to get the content shared in various forums, like Facebook, Twitter, Google+, LinkedIn, etc.
Use Title Tag
The title tag is an important aspect of ranking in the search engine. It is the thing that help Google categorize a particular web page. This what the prospects will see in the SERP’s. Include keywords and make the title look natural.