If you are a blogger you will know that the biggest challenge for a writer is deciding the topic they want to write about. You are investing your time and energy in something that you care about but your effort is wasted if it does not earn any readers. Your readers are like customers to a business. If they are not impressed, the business does not earn any profits. You must create your content in a way that it sells and the readers find it interesting enough to visit your blog again.
What Do the Customers Want To Read?
If you are wondering how to know what the customers want to read about, there are some easy methods. You can mine keywords and write articles based on that. It will give you an accurate idea about that the customer is looking for and you can write engaging articles on that. It will also attract a lot of organic traffic and help you rank high on the search engines. You just need to submit the articles or blogs you have written in Google console which was earlier known as Google Webmaster.
How to Find the Right Keywords?
The trick to writing a good article and successful digital marketing is finding the right keywords and using them in the article. You can go to search analytics and find out the details about the keywords and the clicks, the impressions and so on. You will get a list of all the keywords that are usually triggered in context to your site and you will get an idea about what kind of blogs and articles to write.
You can start the process by looking for the top 100 keywords list. You will see that some of these keywords are already relevant to the existing web sites. There will also be some that are not at all relevant to your site or industry. This is because while searching Google fills up the result page entirely. Even if the relevancy of the keywords decreases after one or two results, your site may come up on the first page.
It may also happen if you use those keywords in your article, even if your article is not about that particular keyword. Hence, it is advantageous for you to know about all the keywords that can influence your web site. You need to then create a SEO strategy and optimize your site, articles, headings and meta-tags with it. You also need to make proper use of it in your copywriting.
Keyword is a very important part of SEO efforts and digital marketing. With its use you can get much better results from your efforts. SEO analytics is not the only way to discover keywords. You can also do it the old fashioned way of talking to your customers and performing a survey. You need to use them just the way your customers do or you will not be able to build a connection with them or attract them to your web site. There are also some paid tools that you can use to discover good keywords.