In the field of online marketing, the conversion optimization has seen a lot of development and it is used by many since it gives a lot of returns. However, concentrating on just one detail is not enough. In order to get the best optimization services focus must be provided to both online and offline interactions. This is called experience optimization services.
There are some optimization techniques that you must keep in mind and follow irrespective of your business type.
Broaden the Focus of Optimization
You need to first check the customer interactions with your company. Your web site is the most essential tool which will help the customers to connect with you. First they will visit your web site and read the content. They will also come across the social media links and updates. If they register with you they will receive emails and updates from your end in their mailbox. They might also get in touch with you via your contact number. Hence, all these are basic touch points that you need to optimize so that your company and the brand receives the best exposure and visibility. Perform an audit of these various points and if anything is missing start working on it.
Personalize in a Strategic Way
If you think just using your customer’s first name in the emails that you send will be enough to impress them of your personal touch and service, you are mistaken. You need to go deeper if you want to create and impact on their minds. Find out as much information as you can about the customers and then work on addressing their requirements. If they are looking for something in particular give them the required information and win their trust. You can do it by using certain advanced analytics and segmentation process or with specific software.
Use More Than One Landing Pages
If you want to personalize your business, you need to have a good landing page. These pages are a good platform to help the customers connect with your product and services. They are also good for SEO strategy and will help you get a good ranking on the search engines. Hence, creating just one landing page may be limiting the potential. Use more than one landing pages and you will see the difference for yourself. While building the page work with the data you already have. Making the base with your target customers is a good idea.
Keep the Forms Short and Precise
If you have an online business you will obviously have online forms. This is a major conversion killer and if the forms are lengthy, the customers will automatically shy away from filling out the form. The trick is keeping the forms short and to the point.
Keep the Site Simple and Distraction-Free
If you site is too cluttered with a lot of items and content it can be confusing to the customers. This, instead of encouraging conversion can lead the customers to drop the business off and go somewhere else.